Time-of-Use (TOU) Electricity Plans in Texas — Are They Right for You?

July 2026 · 5 min read

Time-of-Use (TOU) plans charge different prices at different times of day. If you can shift enough of your electricity use into cheaper hours, a TOU plan may reduce your monthly bill—but they aren't a universal win. This guide explains how TOU works in Texas and how to decide if it makes sense for your home.

How TOU pricing works

Instead of one flat cents-per-kWh price, TOU plans define two or more pricing periods (for example: on-peak, off-peak, super-off-peak). Each period has a different price. On most plans, on-peak hours are the most expensive and line up with late afternoon/early evening when demand is highest.

Who benefits from TOU plans?

Who might lose on TOU?

If most of your usage occurs during a wide on-peak window (evening cooking, AC use, electric heating), the higher on-peak price can outweigh off-peak savings. Also watch for narrow off-peak windows or high on-peak premiums—those plans are harder to win with.

How to evaluate a TOU offer

  1. Get your usage profile: Look at three months of usage on your utility or retailer account and note hourly or daily patterns if available.
  2. Compare using realistic hours: Use the plan's published TOU hours and apply your hourly usage to compute a sample bill (many retailers provide calculators).
  3. Read the EFL: Check the Electricity Facts Label for sample prices and the contract term. EFLs show the all-in average at common usage levels but not hourly splits—you need both pieces.

Practical tips to maximize savings

Bottom line

TOU plans can save money for households willing and able to shift usage. They are especially powerful for EV owners and homes with automation. Always compare a TOU offer against a fixed-rate plan using your household's actual usage pattern—enter your ZIP below or ask Energy Direct and we'll run the numbers for you.

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