Lubbock can now choose its electricity provider for the first time. Ambit is the one with a real path to free energy and rewards on the power you already use. Enter your ZIP to see your plans and enroll online.
Takes a minute. No account, no obligation. Need help? Call or text us.See the exact plans available at your Lubbock address.
See the price that matches how much power your home actually uses.
Pick your plan and sign up in minutes. No call required.
What you actually get when you pick an Ambit plan in the LP&L area.
Ambit's fixed-rate plans hold your price for the full term, so a hot Lubbock summer does not blow up your bill.
Refer 15 active customers and Ambit credits your own energy free. Travel and reward plans are available too.
Once you enroll, Ambit's Texas-based Customer Care handles billing and service Monday through Saturday. Green-e certified renewable plans are available.
Texas lets you pick your retail provider. On price, plans run close. Where Ambit pulls ahead is what you get back.
| What you get | Ambit (Energy Direct) | Typical Texas provider |
|---|---|---|
| A real path to a $0 energy bill — refer 15 active customers and Ambit credits the average of what they pay, up to your entire energy charge, every month with no time limit to get there | ✓ Free Energy | Not offered |
| $50 a month in Reward Dollars that never expire, redeemable 500,000+ ways (dining, retail, travel) on the Ultimate Perks plan | ✓ | Rare |
| Travel reward points — 1 point for every kWh you already use, redeemable toward travel | ✓ | Rare |
| A 60-day "Try it, Like it, or Change it" window — switch to another Ambit term plan in your first 60 days with no early-termination fee | ✓ | Varies |
| 100% green / renewable plan option | ✓ | Common |
| No-deposit options and a switch with no interruption to your power | ✓ | Common |
| Your actual rate for your address | See it by ZIP ↓ | Varies |
Ambit program terms verified on Ambit Energy's official site, June 2026: Free Energy, Ultimate Perks, and the Lone Star Plus / "Try it, Like it, Change it" guarantee. "Typical Texas provider" reflects common fixed-rate retail plans; always compare a specific plan's Electricity Facts Label before you enroll.
Enter your ZIP to compare real Lubbock rates and enroll online.
Lubbock Power and Light (LP&L) still owns the poles, wires, and meters and restores outages no matter which plan you pick. Your retail plan only sets your price, term, and billing.
Pricing varies by ZIP and usage across Tech Terrace, the Medical District, and greater Lubbock, so a smart comparison starts with your address, so a smart comparison starts with your address, not a single "Lubbock average."
Lubbock sits in the South Plains, where Lubbock Power & Light (LP&L) is the regulated Transmission and Distribution Utility (TDU). They own the poles, wires, and meters, restore outages, and set the delivery charges that are the same for every retail provider.
Lubbock is Texas’s newest competitive electricity market. After joining the ERCOT grid in December 2023, LP&L opened retail choice in 2024, so Lubbock homes can now pick their own provider for the first time. LP&L still delivers your power and restores outages; now you get to choose Ambit for the rate and rewards.
Serving Tech Terrace, the Medical District, and greater Lubbock. Enter your ZIP to see the exact plans at your address.
Lubbock, the “Hub City” of the South Plains and home to Texas Tech University, is one of the newest cities in Texas to win the power to choose. When LP&L opened the competitive market in 2024, Lubbock households could pick their own retail electricity provider for the very first time — a freedom most of Texas has had since 2002.
Report outages to your local utility, Lubbock Power & Light (LP&L), at (806) 775-2509 — not to your retail provider. They restore power no matter which plan you have.
No. LP&L keeps delivering power without interruption while your new plan simply begins billing.
Lubbock Power and Light (LP&L) is the Transmission and Distribution Utility for most of the Lubbock area. They manage the lines, outages, and delivery regardless of your retail plan.
Enter your ZIP to see the plans available at your address. Rates and availability vary by ZIP and by how much electricity your home uses.
No. Comparing plans and getting help from Energy Direct is free. You enroll directly in the plan you choose.
Helpful guides for Lubbock electricity shoppers.
Compare Ambit Energy electricity plans in these nearby communities.